Privacy policy

What we collect

• Account details: your name, email address and password (stored encrypted).
• Household content you add: bills, budgets, calendar events, chores, shopping lists, contacts, pets, documents, posts, photos and messages.
• Connected services: if you connect a calendar, we read events so they can show in Rookly.
• Photos you ask the AI to read, such as a picture of your cupboard.
• Billing records from our payment provider. We never see your full card number.
• Basic technical data such as device type and error logs, used to keep the app working.

Why we use it

• To provide the service you signed up for (contract).
• To keep accounts secure and fix problems (legitimate interests).
• To meet tax and accounting rules (legal obligation).
• To send notifications you have switched on (consent, which you can withdraw in Settings).

We do not sell your data and we do not show adverts.

Children

Children can only use Rookly when a parent or guardian adds them to a household. The adult who adds them is responsible for their account and controls what they can see.

Who we share it with

• Our hosting and database provider, which stores your data securely.
• Our AI provider, which processes text and photos you send to the assistant. It is not used to train their models.
• Paddle, which processes payments as our reseller and merchant of record.
• Calendar providers you choose to connect, such as Google or Microsoft.

Some providers may process data outside the UK. Where they do, we rely on UK adequacy decisions or the UK International Data Transfer Addendum.

How long we keep it

We keep your data while your account is open. If you delete your account, we delete your content within 30 days, except billing records we must keep for up to six years.

Your rights

You can ask to see, correct, delete or export your data, object to or restrict how we use it, and withdraw consent. Email hello@rookly.co.uk. We will reply within one month.

If you are unhappy with how we handle your data, you can complain to the Information Commissioner's Office at ico.org.uk.

Changes

If we make important changes we will tell you in the app or by email before they take effect.